Anne Grand-Clement

ABOUT THE BRAND

Anne Grand-Clément stands for simple and intelligent luxury. Born in North Africa in the 1960s, she studied at Beaux-Arts de Paris in the ’80s and in the following decade went on to design for Tod's and Cacharel while simultaneously developing her own brand "ursule beaugeste”: a collection of luxurious, bohemian-esque bags with a devoted cult following. These days she divides her time between Paris, Italy and Morocco. It is in India, however, that for her new eponymous brand she collaborates with local artisans in an effort to preserve their craft while creating exquisite pouches intended to embellish everyday life.

The pouches are disarming in their simplicity. Made entirely by hand, each piece reflects the labor of one embroiderer whose singular skill has been passed down the generations. This handmade process creates tiny “accidents”, scarcely discernible to the layman, that only elevate the beauty of the pouch while rendering it truly one of a kind.
Beauvais-stitched in viscose or metallic thread, the pouches shimmer with motifs in iridescent tones. The silk satin interiors include artfully designed pockets in which to hide little secrets among loose change and credit cards. Eminently practical, the pouches are designed to slide easily into a large tote or swing arm's length for a cool couture allure. In the evening they play as micro-bags, thanks to a removable small chain.


Designer Dialogue: Anne Grand-Clément

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