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lola

ABOUT THE BRAND

Born in Holland but raised in Paris, Lola Ehrlich is the name behind the Lola Millinery. Creative roots: In Paris Lola and her sister were home schooled by their Bohemian parents. As a teenager she trained to dance ballet but quickly found other talents overtaking her - her ambition led her to NYC where she began her love affair with what she lovingly called the "big and ugly NYC." Starting out in knitwear design Lola then took a detour as a magazine editor where she got the chance to work with such notables as Patrick Demarchelier and Mario Testino. Going back to school at FIT during her time as an editor she learned the trade of hat making - feeling its connection with weaving and dying (both crafts she had admired and dabbled in for some time) She finally decided it was time for her own vision and opened a millinery storefront in the east village in 1989. Small and chic - a fitting place to begin Lola's millinery journey. If you ask her what inspires her uniquely quirkly yet entirely wearable creations she will tell you without pause : "It's the L line. It's a great cross section of New York's population, 100 ideas per ride."

Lola is known amongst other things for her painterly unique combinations of color in trims, stiching and/or embellishments - one of the reasons why you see her hats in so many editorial settings and in so many prestigous retail locations worldwide. What is her favorite color ? she is often asked - her reply: " None. Every color is fantastic depending on the shade it is paired with. In theory, I am not a fan of purple, but purple matched with a rich yellow or burnt orange is beautiful. A red flower is never just red. It has a black or yellow center and that is what makes it so red."






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