ABOUT THE BRAND
After having worked for years in the fashion industry in Paris for ISABEL MARANT, BALMAIN and more recently for MAIYET in New York, Maud Heline decided to permanently move to the US back in 2012. After studying design at l'Ecole de la Chambre Syndicale de la Couture Parisienne and at the Academy of Art in San Francisco, she began designing her own shirts which were subsequently sold at places like Barneys New York and Colette in Paris. Her garments express her appreciation of fine craftsmanship, her careful attention to detail, and her love for pure and simple lines—always with a feminine touch. Revisiting the idea of classic poplin shirts, Maud utilizes a more modern shape using the finest Italian poplin and graphic trims from Switzerland. Her first all white poplin collection was inspired by origami artist, Jun Mitani.
Each collection is produced in New York and designed in her Brooklyn based studio.