Oyuna has deep ties to the cashmere of Mongolia, birthplace of creative director Oyuna Tserendorj who founded the label in 2002. Unique in the world of contemporary cashmere, this connection has grown only stronger as Oyuna has advanced her work through sojourns in Hungary and Paris. Now settled in London, she works with an international team sharing the desire to truly push the boundaries of cashmere product.

A nomadic sense of adventure is present in everything Oyuna crafts, influenced as much by the restless creativity of London as with the wild roots of Mongolian cashmere. Progressive while still mindful of the material’s natural qualities, each piece is resolutely uncompromising in its execution: softly rendered luxury forged for a hard-wearing lifestyle.

Oyuna sources almost every fiber from Mongolia, one of cashmere’s most ancient provenances, where for millennia it has been prized as an ultra-soft defense against some of the world’s most inhospitable terrain. At Roztayger we regard it as equally beneficial for the cold city streets.

Designer Dialogue: Oyuna


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