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Lucy Wild

Los Angeles designer Lucy Wild was driven by her quest for the perfect dress. “I wanted to find a comfortable approach to sophisticated dressing that women could feel great in, everyday with no effort required. Not able to find what she was looking for in stores, she decided to create her own daily uniform in crisp, Japanese cottons with European-style construction and a modern aesthetic. “When other women began commenting on my designs,” she says, “I realized
that I wasn’t the only one craving simplicity and formality in my wardrobe.” The result is a line of classic wardrobe staples, created in the European, less-is-more tradition.
 

Founded

2013

Based

Los Angeles

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