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The Great

Launched by veteran designers Emily Current & Meritt Elliott, this clothing line is filled with the kind of American classics you only dream of finding in vintage stores and boasts a range of tightly edited styles that tread in classic Americana with a touch of edge.  Comfort and softness have been central to Current and Elliott's success since launching in 2015. Inspired by their experience as stylists, they specialize in a high-low, girl-boy juxtaposition that's unstuffy and cool.

FOUNDED

2015

BASED

California