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Ampersand as Apostrophe

ABOUT THE BRAND

A native of Detroit and now Seattle-based designer, Jessica Park was inspired to make her first bag out of sheer captivation of an "as-chance-would-have-it" material. It was the look of something conventional dying to be transformed in a truly unconventional way. Soon after, Ampersand as Apostrophe, a fashion accessories brand known for it's smart wit, eco-friendly ways and innovative approach to design, was launched.

Park graduated from Architecture School with a major in Interior Design. So it was instinctual for her to employ a feeling of paradoxical form and function. Her innate respect for utility and the structural know-how to identify good design in life's most common, yet overlooked wonders is what she believes links style and conceptual sophistication. Part rustic, part design-conscious glossy chic, her rich aesthetic take you to both ends of the spectrum and back again.

Ampersand As Apostrophe – read aloud, this phrase reveals itself as three commonly recognized symbols. In addition, equal to, and multiples of. Each defines itself as a method of transformation, the means to an end. By spelling these symbols out in full, the recognized suddenly becomes unrecognized. Their raw qualities are exposed and therefore abstracted, unveiling their honest, and undiscovered beauty.






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