Orly Genger by Jaclyn Mayer began with one necklace in 2009; a piece that symbolizes the impetus for a vibrantly distinct jewelry collection. Artist Orly Genger was about to open her largest exhibition to date at the Indianapolis Museum of Art when jewelry designer Jaclyn Mayer visited her studio in Long Island City.
Mayer decided to make a necklace out of the rope lying around the studio floor. Genger wore the piece to her opening and grabbed the attention of top fashion editors, as well as coveted influencers in the jewelry industry.
This all happened within the course of a few weeks; both girls realized they had something uniquely their own which could be developed into a successful brand and fruitful business. OGJM also collaborated with J.Crew in Spring 2012 to produce mass marketed jewelry that is not only artfully crafted, but also affordable; this wonderful experience ultimately pushed their design concepts even further, and increased the designers’ exposure to an even larger consumer base.